E.U.B.
Chief Executive Officer · 2022 to 2025Built it from scratch, from formula and brand to production, then won distribution and drove velocity across retail, DTC and Amazon.
Category Creation · Retail · DTC · Amazon · TikTokAbout
Alexandra Galindez
Founder, The Brand Consulting
Three CEO roles. General Manager inside a public company.
25 years building consumer brands across retail, DTC and Amazon, with responsibility spanning product, operations, sales, marketing, and finance. Today, Alexandra brings that experience to founders, leadership teams, and investors.
Work with us
The brands. The work.
Companies Alexandra ran
As CEO or General Manager, accountable for the P&L, the team and the results.
ROAR Organic
Chief Executive Officer · 2020 to 2022Rebranded it, right sized distribution, cut COGS with a new co-packer, and built the supply chain and ecommerce fulfillment.
Product and Brand Reposition · Relaunch
RUNA
Chief Executive Officer · 2017 to 2018Rebuilt the Ecuador supply chain and operation, refocused the portfolio on energy, and won investors over to the energy strategy.
Supply Chain · Operations · Unit Economics
BluePrint
General Manager, Hain Celestial · 2015 to 2017Ran a $30M+ national brand inside a public company: launched energy teas, kombucha and a 12 oz juice line, reset pricing at the largest account, cut cost to serve, and returned DTC to growth.
Innovation · Retail · DTC · AmazonBusinesses Alexandra helped build
Embedded leadership across brand, sales, operations and finance through The Brand Consulting, in beverage and beyond.
Brad's Plant Based
Fractional CMO · 2018 to 2019Led marketing, retail and food service planning, sales support and much of the Amazon business for a national plant based snack brand.
Retail · Amazon
Cloud Water
Brand and marketing consulting · 2019 to 2020Brand, go to market, sales support, a DSD distributor launch, DTC and Amazon for a sparkling hemp beverage.
Retail · DTC · Amazon
Temple
Brand and marketing consulting · 2018Led the full rebrand and a new website, relaunched the shots, developed a sparkling line, and built the operating plan, sales materials, PR and in store programs.
Rebrand · Innovation · Retail
Fitbiomics
Brand and marketing consulting · 2022Go to market for Nella, the performance probiotic: brand expression, trade planning, unit economics, research, marketing hires, agency selection including Amazon, and fundraising support.
Go to Market · Unit Economics · Amazon
Brodo
Brand and marketing consulting · 2020Ran digital growth for a direct to consumer bone broth brand: subscriptions, email flows, paid social, SEO, analytics and the ecommerce team.
DTC · Subscription
CBD Pharmacy
Fractional Chief Marketing Officer · Concept, 2019A CBD wellness line built from concept: positioning, packaging and a range of capsules, drops and balms.
Concept · Brand · PackagingProject work for GURU Energy, Bala Enzyme, Blended Biohealth and multiple other consumer brands.
The commercial foundation.
Meta / Facebook
Client Partner, Global Marketing SolutionsLed Facebook and Instagram partnerships for national restaurant brands, connecting digital investment with business results.
Univision
VP, Client DevelopmentBuilt media and partnership programs with major advertisers, including Coca-Cola’s World Cup partnership.
Burger King
Multicultural Marketing DirectorLed product development and brand strategy for 40% of the U.S. system, aligning consumer insights, pricing, and franchisee execution.
Vitaminwater + Smartwater
Regional Marketing ManagerLed one of the fastest growing regions during national expansion, building distribution partnerships and commercial programs.
Red Bull
Field Marketing ManagerPart of the team that launched Red Bull across the Southeast, building grassroots marketing and sampling programs.
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A 30-minute conversation is usually enough to know whether we’re the right fit and whether the work is right for now, later, or not at all.